Leveraging User Generated Content on Social Media

November 8, 2016 |

If you pay attention to the most popular brands on social media, you will have noticed a new trend emerging as a way to drive engagement: user generated content.  Social media marketing has been around for a long time at this point, and clever marketers are always looking for new and exciting ways to engage their brand’s fan base. What is User Generated Content? User generated content refers to any content such as blogs, pictures, reviews, etc. that are generated fans and users of a particular brand.  This content is often posted on a third party site, usually in social media read more

category: Uncategorized | posted by: bert

5 Things You Should Be Doing To Grow Your Business Online

October 19, 2016 |

The Web is an arena where all businesses are competing for attention. It is a place where you are either winning or losing, and if you are not playing, you are definitely losing. With the millennials now representing a significant portion of the workforce and everyone becoming tech savvy, gone are the days of setting up a website and sha’bam, in comes the clients. If all you do is build it, they will not come. Worry not though, we’ve compiled a list of the top 5 things you should be doing online to grow your business and beat the competition. read more

category: Marketing , Search Engine Marketing , Web Marketing | posted by: Christopher Long

Hashtag Strategy: Getting the Most Out of Your Social Content

October 18, 2016 |

  Hashtag Strategy: Getting the Most Out of Your Social Content. We’ve all seen the ubiquitous numerical sign across our social media feeds.  Whether it’s on Twitter, Instagram or Facebook, brands and users alike are using hashtags to convey certain ideas or elements that are important to them.  Hashtags have become such a prevalent part of our lives that some people even use the term “hashtag” for emphasis when they speak in everyday conversation (please don’t be one of these people).  With that being said, how can brands and companies leverage these hashtags into their social media strategy?  A strong read more

category: Uncategorized | posted by: bert

CMYK for Print: How to Ensure Proper Print Colors

October 11, 2016 |

It’s a nightmare scenario for graphic designers.  You’ve spent hours pouring your creativity into a print ad, t-shirt design, or banner for a client.  The design has been adjusted and approved, and sent off to print.  As you finally see the final product, your heart sinks into your stomach.  The colors are wrong.  Sometimes this isn’t a huge problem, but if there have been colors specifically chosen to represent your brand, the situation can blow up quickly.  Because the science behind high quality, full color graphics has grown increasingly complex, we’re here to provide you with the best practice for the read more

category: Uncategorized | posted by: bert

Marketing Tip Monday: The Difference Between Image Alt and Title Tag – SEO

October 4, 2016 |

There are a lot of SEO mark-ups out there and any that you are missing out on can potentially give the competition an edge over your site’s rankings. Today we are going to cover the importance and difference between an image alt and title tag and how they relate to SEO. Let’s start off with the image alt tag. Image Alt Tags The image alt tag is a useful tool to give information about an image in case it doesn’t load properly, is blocked from loading, or in case it is on a page being visited by someone with visual read more

category: Development , Search Engine Marketing , Web Marketing | posted by: Christopher Long

Marketing Tip Monday: When to Post on Social Media

September 27, 2016 |

You don’t need to be a marketing expert to know that content is king on social media.  To get the most interactions and reach out of your social media strategy, you need to be posting content that your fan base responds to.  However, what is the point of having this great content if you aren’t posting it when your audience is active?  In this Marketing Tip Monday, we answer the question of when to post on social media. Timing is everything.  This mantra rings especially true in your social media marketing efforts.  Even though Facebook and Instagram have an algorithm read more

category: Marketing , Social Media Marketing | posted by: bert

Why Coins Have Ridges

September 24, 2016 |

Fun Fact Friday :: Sept. 23rd, 2016     Have you ever wondered why some coins have ridges on the edge?   Correct Answer :: D There are actually several reasons. Originally it was to prevent shaving off precious metal from the coin back when they were made of silver and gold but the tradition carried on because of additional uses. It also helps to make the coins harder to counterfeit and makes them easier to distinguish for people with visual disabilities as the penny and dime are similar size and weight.     read more

category: Uncategorized | posted by: bert

Instagram Stories: Facebook Continues to Dominate Social Media

September 10, 2016 |

  Facebook is the social media behemoth and with the addition of Instagram Stories that doesn’t seem like it’s going to change any time soon. It seems to happen every time.  As soon as a social media platform arrives on the scene and starts to take some of the spotlight, Facebook swats it away like Godzilla with a fighter jet.  While previous social sites like Myspace and Friendster had a brief moment in the sun before fizzling out as users gravitated to the next big thing, Facebook has remained the number one social media service for years and doesn’t appear read more

category: Social Media Marketing | posted by: bert

3 Things to Look for in a Social Media Manager

June 30, 2016 |

3 Things to Look for In a Social Media Manager Social media is an inescapable part of our everyday life.  From Facebook to Snapchat, social networks enable people to communicate in a way never before possible.  If you run a business you probably know that you should be running some sort of social media campaign.  But who is your social media manager? In my line of work I run across a lot of businesses that aren’t leveraging social media as they should be to maximize return.  In fact, all too often I see businesses that leave their social media in read more

category: Uncategorized | posted by: bert

Social Media Addiction: 10 Signs you Have a Problem

May 18, 2016 |

  Social media has become so ingrained in our every day lives that you have to actively go out of your way to avoid it.  From Facebook to Snapchat, most people in the world use some form of social media multiple times a day.  But do they have a social media addiction?  Let’s take a look at 10 signs that you may have a social media addiction.   1. You’ve been hit in the head with your phone/tablet because you fell asleep checking social media before bed. 2. You don’t remember anyone’s birthday anymore because Facebook tells you when it’s time read more

category: Social Media Marketing | posted by: bert

Top 5 Secret Google Tips & Tricks

April 29, 2016 |

Did you know that there is a secret list of Google search features that allow you to search or preform functions on Google’s search engine that you have never heard of or even imagined? We’ve got them all listed below so you can search on Google like a black-belt.     Trick #1 – Site:   Find out what pages of a site that Google has indexed Enter site: to the beginning of a site domain into Google’s search field and Google will return a list of every page of that site it has index. This is a great tool read more

category: Uncategorized | posted by: Christopher Long

Reputation Management and Web Presence Tips, Part 2

June 16, 2015 |

Web Marketing – If you are not Marketing your Business on the Web…How are you Still in Business? Last week, we gave some tips on how to help your company’s branding and reputation management in order to improve your overall Web presence. An overwhelming component in creating a strong Web presence is the concept of Web marketing. As we mentioned last week, just being found on the first page of Google creates consumer confidence in your brand even before a user visits your website. Listed below are the most essential aspects of modern Web marketing (and by essential, we mean read more

category: Uncategorized | posted by: Christopher Long

Reputation Management and Web Presence Tips, Part 1

May 28, 2015 |

Web Presence – What is your Digital Presence and What are People Saying About Your Brand? It is 2015. The Internet has evolved and has moved beyond its nascent stage. Today, your average Web consumer is much more savvy. They will look at multiple public facing facets of your business, thereby judging your company / business by what they find. And first impression is everything, folks. For that reason, it is essential to make sure you are aware of all aspects of your Web presence and ensure that it is consistent with your target messaging. This two-part article will help read more

category: Uncategorized | posted by: Christopher Long

Web Marketing Trends 2014

January 6, 2014 |

If you’re looking forward to the changes that will bring the new year, you will also want to know where they are going the new trends and stays on the road in Online Marketing . Here we list the trends in 2014 Web Marketing we consider most important. Let’s start with that disappears in Web Design: Sliders – These banners that some time ago were very fashionable, will not be current anymore. New trend will be a single page you can see the content of the Web as you progress down. Forms with tons of fields – Thank God ! anyone read more

category: Web Marketing | posted by: Christopher Long

How to Start a Blog

November 12, 2013 |

When starting a blog, the most beneficial way to begin is by creating your own domain through a blogging or website platform such as WordPress instead of setting up under a subdomain / directory of another site.   An example of a subdomain is: http://www.yourblogname.crappy3rdpartyblogsite.com/yourblogname An example of a subdirectory is: http://www.crappy3rdpartyblogsite.com/yourblogname By creating a website or blog on your own domain you are ensuring that your content will always be under your control.  Although big name blogging sites will try to persuade you to contribute your content to their site with lures of simplicity and notoriety, don’t be duped. read more

category: Development | posted by: Christopher Long

Dogs in the Office: Promoting the Alternative Smoke Break

November 5, 2013 |

In an era where life at the office has become less business and more casual, bringing your dog to work has finally become acceptable.  While this is a wonderful revelation in the American workplace, dog owners must still be mindful of pet etiquette, or risk the wrath of their associates. Let’s face it, your average office can be a fairly chaotic place, full of employees concerned with deadlines and planning for meetings. The last thing anyone would want around would be a badly smelling, poorly socialized pet distracting and terrorizing the office place by jumping, barking, scratching, and biting.  To read more

category: Office Culture | posted by: Christopher Long

Improve Your Web Positioning by Improving Your Web Content

November 1, 2013 |

By improving the quality of your website’s content, you will also improve your website’s positioning.  Google desires active websites, regularly updated with fresh, unique and engaging content.  The larger  your website is, the more updates necessary. Here are 10 tips to assist you in keeping your website up to date with fresh and relevant content: Relate to your audience –  Align the content of your website to the tastes and preferences of your customers.   Use content and design that draws in viewers whose interests correspond with what your business has to offer.  Make sure that your message is clear  read more

category: Search Engine Marketing , Web Marketing | posted by: Christopher Long

SEO vs SEM

October 18, 2013 |

Contrary to what one might assume given the title of this article, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not opposing marketing systems. When skill fully deployed, they often help to work together and reinforce each other. What is SEM? SEM is the ability to create pay per click ad campaigns (PPC) through ad platforms managed by major search engine companies, such as Yahoo or Google. With SEM you can immediately increase traffic to your website. What is SEO? SEO is the process of improving the visibility of a website. It consists ofpreparing a website to maximize read more

category: Search Engine Marketing | posted by: Christopher Long

7 Social Media Myths

October 16, 2013 |

For any business’ marketing strategy, social media is an important topic. Some will defended it to the point of believing that just being present in social media arena is sufficient while others may dubious towards its effectiveness. So, what are the real truths and myths of social media? #1. One social media platform is the same as any other – Myth Active usersvary in age and social levels. Between Facebook, Twitter and YouTube, there are a total of 1.2 million daily visitors, while general Internet users worldwide number around 2.267 million. By definition, all these users have different interests, goals read more

category: Uncategorized | posted by: Christopher Long

Google+ Beginners Guide

August 16, 2013 |

This young social network was born in 2011 and has over come the number of Twitter users. Has over 360 million users, but most of them do not take advantage of this channel to 100%. This is why below we will give you the necessary guidelines to get out the most of it: 1. Create an account: Just with this you can use all the products of this great social network. Keeping a simple name people can easily find and remember you. 2. Add users to your circle: As in other social networks add people that you know is the read more

category: Search Engine Marketing , Web Marketing | posted by: Christopher Long

13 Tips to improve your website

August 15, 2013 |

Do you want to improve your website and do not know where to start? There are hundreds of things you could be doing. If you do not know where to start here are 13 tips to improve your page: 1. Make the navigation easy – Reduce thenumber of options Got thirteen elements in the navigation bar? A cleaner navigation makes things easier to find. Whenthings are easier to find, itcreates a better experience for visitors. 2. Having a call to action oneach page Do not make your visitors think. Put a button, a hyperlink or something on every page that read more

category: Search Engine Marketing , Web Marketing | posted by: Christopher Long

10 symptoms of a social networking addict, are you addicted?

June 20, 2013 |

  If the fact that you have profiles on Facebook, Twitter, YouTube, Goggle + … doesn´t make you think that you’re addicted to social networks, then take the test and see for yourself. These 10 symptoms of a person absolutely hooked on social networks as defined by Jeff Bullas lets you know social addict status. The 10 symptoms of a social networking addict, are you addicted? 1. – If you leave the phone forgot at home and feel lost, isolated from the world … because you can check updates from Facebook and Twitter on the go, at work, in the read more

category: Social Media Marketing | posted by: Christopher Long

Web Marketing Agency – The Integrated Approach

May 27, 2013 |

The New Method Web Marketing: Service Driven Campaigns   The word is out and the word is good. We are in the dawn of a new era of Web marketing and nothing could be better for businesses and consumers. The piecemeal perspective of fragmented marketing services is in a state of rapid decline, with the advent of an integrated / holistic approach to creating inbound marketing channels quickly coming into vogue. But, while this new paradigm is now coming to the attention of mainstream marketing, it has long been in practice by any legitimate Web marketing agency. In the past, read more

category: Search Engine Marketing , Social Media Marketing , Web Marketing | posted by: Christopher Long

Online Marketing in Orange County

May 1, 2013 |

Regional Marketing Campaign Finding an effective way to market your business online can be tricky business. There is so much competition in reaching potential customers through the Internet that it is now more crucial than ever to understand the subtleties of the digital marketplace that you want to compete in. Online marketing in Orange County offers a particular set of unique challenges and benefits for small or medium businesses (SMB) competing to connect with consumers locally. Where most people identify themselves with the municipality they reside within, customers in Orange County will identify themselves with both the city they live read more

category: Search Engine Marketing , Web Marketing | posted by: Christopher Long

Top 10 Social Media Best Practices

March 28, 2013 |

Facebook and Twitter and LinkedIn, oh my!  It’s a social media jungle out there, and it’s easy to get lost if you don’t know how to navigate through the thicket. Most smart companies are already on the right path of making social media work for them, while others are just getting started or are still hesitant to start down the yellow brick road. While social media continues to evolve and millions of people are joining the multitude of networks out there DAILY, it’s more crucial than ever that your company not only includes social media to your marketing mix but read more

category: Social Media Marketing | posted by: Christopher Long

Essential Web Marketing Terms and Acronyms

March 1, 2013 |

The complete and definitive guide detailing popular Web marketing industry terms, acronyms & definitions. Learn the meaning of such terms as PPC, CPA, SERP, CAN-SPAM, eCPC, SEO, and well as many more. read more

category: Search Engine Marketing , Social Media Marketing , Web Marketing | posted by: Christopher Long

Native vs. Web Apps vs. Mobile Website

February 13, 2013 |

We break down the difference between Native Apps, Mobile Websites and Web-Based Apps explaining the differences and benefits to each mode of providing content to your customers. read more

category: Development | posted by: Christopher Long

2012 Web Development Wrap Up

January 1, 2013 |

2012 web development wrap-up top 10 list: Responsive Design, Grid Systems, Paralax... read more

category: Development | posted by: Christopher Long

An Introduction Into Search Marketing

December 10, 2012 |

We've all wondered what SEO is and how Google makes all of its money; now you can find out! We explain it all in a simple and informative guide to Search Marketing. read more

category: Search Engine Marketing , Web Marketing | posted by: Christopher Long