Archive for October, 2016

5 Things You Should Be Doing To Grow Your Business Online

Posted by Christopher Long

The Web is an arena where all businesses are competing for attention. It is a place where you are either winning or losing, and if you are not playing, you are definitely losing. With the millennials now representing a significant portion of the workforce and everyone becoming tech savvy, gone are the days of setting up a website and sha’bam, in comes the clients. If all you do is build it, they will not come.

Worry not though, we’ve compiled a list of the top 5 things you should be doing online to grow your business and beat the competition.

Tip#1 – Set-Up Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools

Being set-up with Google Analytics (GA), Google Webmaster Tools (GWMT), and Bing Webmaster Tools (BWMT) is hugely important. If setting up a website is the first thing you do for your business, this should be the immediate second.

Google & Bing have created a platform for you to communicate with them about your website through their webmaster tools. The benefit is it will help keep you aware of any issues Bing or Google detect about your website (404 errors, inaccessible content, etc.) and using their tools will help you rank and be found on their search engines. As we all know, being at the top of Google can be worth big bucks so it is important to get started right away.

All you need to get started is a Gmail account to access GWMT, and GA, and a outlook email address to access Bing.

Tip#2 – Email Market to Your Clients Regularly

Think about this: every client you have knows at least 5 people that would also be excellent potential clients. So, why are you not email marketing to them? You could potentially quintuple your business just by leveraging your existing client base!

Now, DO NOT use your regular old Gmail account to blast a list of 100+ people. That is a huge no-no in email marketing best practices. Moreover, it could get you kicked from your email service provider (ESP) if they even allow the email to go out in the first place. What you should be using is an email marketing platform (EMP). We recommend Mailchimp. They offer a free account with lists under 2K total email addresses, it is easy to use, and integrates well with WordPress sites. Also, if you upgrade to a paid account you can do nifty things like set up drip campaigns or auto-responders that will email a happy birthday to your clients on their birthday, thank them for their business after you complete their project, or offer promotions on holidays.


Tip#3 – Set-Up Google Places for Business

If you have a brick-and-mortar covering a service area, or if you have clients visit your location, being on Google Places for Business is essential. It is how you get on Google’s Map and get on their local 3-pack for local searches.

Google Place for Business Local Listing

It is pretty simple to set up and will have a huge impact on your business. Just search “google places for business” or you can click on this link. From there, you can search for your business. If you find it, you can claim the listing and begin editing and enriching your profile. If you do not find your business then you can set up a brand new profile.


Once your profile is set up, Google will mail a postcard with a 4-6 digit PIN. They do this to ensure that you actually have a business location and are able to receive mail there. After you have received your post card, go back to your Google Business page and enter the PIN to verify your account. Once that is completed, you are off to the races and will be more easily found for local searches! Be sure to build out your profile, add copy, images, and work with your clients to get reviews on your page to make the most of your Google Business listing!


Tip#4 – Blog, and Blog Some More

Google wants your site to be more like a newspaper and less like a book. It should not be a static site that you set-up and never touch again. It should be a dynamic source of insights identifying you as an authority in your trade or business. This is best accomplished through regular blogging.

Give your site visitors professional inside tips about your industry, let them know about major milestones in your business (new hires, new offices, new equipment), offer case studies of the great results you achieve for your clients…the list of blogging topics are endless.

When you do this, Google & Bing will gobble up all of that content and will grow to love your site that much more for all the information you have created. Be sure to let Google & Bing know about your new content pages through their webmaster tools (GWMT & BWMT). The final results will be a better experience for your site visitors and better rankings and visibility on search engines.

We recommend at least 1 blog post a month but you should really be shooting for 1 per week.

Tip#5 – Leverage Backlinks

Backlinks are the secret sauce of a successful SEO campaign. Bing & Google pay huge attention to them and they act as a nitro boost to your rankings. So, leverage the hell out of any opportunities you have for getting a legitimate backlink. But, DO NOT, under any circumstances, get spam crap links from free link directories or anything of that ilk. Google & Bing will notice spammy backlinks to your site and will punish your site or even remove it from their index if they detect a bunch of spam links to your site. Instead, work with companies that you have a relationship with that might list you on a preferred vendor page or on a blog article.

We hope that you found the above information interesting, insightful, and highly actionable. If any of this is over your head and you think that you might need a pro to get it done, shoot us an email at and we will be happy to help!

Hashtag Strategy: Getting the Most Out of Your Social Content

Posted by bert


Hashtag Strategy: Getting the Most Out of Your Social Content.

We’ve all seen the ubiquitous numerical sign across our social media feeds.  Whether it’s on Twitter, Instagram or Facebook, brands and users alike are using hashtags to convey certain ideas or elements that are important to them.  Hashtags have become such a prevalent part of our lives that some people even use the term “hashtag” for emphasis when they speak in everyday conversation (please don’t be one of these people).  With that being said, how can brands and companies leverage these hashtags into their social media strategy?  A strong hashtag strategy can help gain followers, drive interactions and help with overall branding.

What is a Hashtag?

A hashtag is represented by the “#” sign.  Placing the “#” sign in front of a word in a social media posting creates a hashtag phrase.  Essentially this is used to put all of the content related to the term in one place.  If you were to search “#nature” on Instagram you would instantly see hundreds of thousands of posts that have all used the “#nature” hashtag.  This is a simple way for social media platforms to gather all posts related to a specific idea.  It also helps these platforms decide what’s trending.  For example, earlier this year #NPS100 was trending on Instagram and Twitter, and the tag made it easy to find all of the posts related to the 100 year anniversary of the National Park Services in the United States.  Upon searching this tag, users could find all of the related posts.

Avoiding the Obvious

Now that we know how hashtags work it’s time to implement a hashtag strategy into our social media posting.  You can use a variety of third party sites to see how many posts exist for any given hashtag.  I definitely encourage spending a little bit of time and doing some hashtag research.  Write down the words and phrases you want to use in your hashtag strategy, then take a look and see how often these get used.


Much like keyword planning, you want to find the sweet spot where large search volume but low competition exists.  It is important to remember that social media is about more than the raw number of followers your brand has.  It’s far better to have a smaller fan base that is engaged than a large fan base that mostly ignores your post.  That’s why I generally avoid the most popular hashtags, such as #Instagood, #F4F (follow for follow), etc.  Using these hashtags will put your content in front of a large group of people, but that content will be buried by a deluge of other posts. This content also isn’t targeted at all.  That doesn’t mean that you shouldn’t ever use #TBT (Throwback Thursday, another popular hashtag), but I wouldn’t depend on it to get eyes on your content.


Try to keep your hashtags related to the audience you are trying to reach.  Do some research and see what hashtags others in your industry are using.  Get creative and figure out new ways to present your that are relevant to your fan base.  If you’re a local business, use hashtags related to your location.  People do search social media by tags in order to find interesting accounts to follow.  By using a hashtag strategy is relevant content, you are ensuring that your content will be put in front of people who are more likely to interact with your brand.

Branded Hashtags

Now that you have done your research and figured out which hashtags are relevant to your industry, it’s time to work on some branded hashtags.  I would always advise to hashtag the name of your company or brand.  Additionally, choose a tagline that you want to use as a hashtag.  Now you can encourage your fan base to use it on posts related to your brand.  This way you will always have all of your content, as well as user-curated content at your fingertips.  Hashtags represent a nice branding opportunity to drive home a tagline that personifies your business.


In conclusion, a hashtag strategy should be a large part of an overall social media strategy.  Well researched and thought out hashtags will get your content in front of thousands of potential fans and help you to build your brand.  Don’t use a million hashtags on every post an resist the temptation to jump on the most highly competitive tags.  Be creative, have fun, and you will see the hashtag strategy pay off in a big way!

CMYK for Print: How to Ensure Proper Print Colors

Posted by bert

It’s a nightmare scenario for graphic designers.  You’ve spent hours pouring your creativity into a print ad, t-shirt design, or banner for a client.  The design has been adjusted and approved, and sent off to print.  As you finally see the final product, your heart sinks into your stomach.  The colors are wrong.  Sometimes this isn’t a huge problem, but if there have been colors specifically chosen to represent your brand, the situation can blow up quickly.  Because the science behind high quality, full color graphics has grown increasingly complex, we’re here to provide you with the best practice for the perfect print job every time.

First and foremost it’s important to understand the difference between RGB and CMYK.  RGB is Red, Green, Blue, and these colors are additive.  These are the colors that we see on our computer screens.  Computer monitors are able to display a vast color palette with millions of colors more than achievable in print.  This can lead to problems, as things designed on the computer will look different once printed.  This is because CMYK is the color range used for printing.  CMYK is Cyan, Magenta, Yellow and Black.  These are subtractive colors, meaning that as you take them away you get closer and closer to white.


Now that we know this information, how can we use it to get the results we want?  There are a couple of solutions.


Convert Within Photoshop

To change an RGB file to the CMYK space, open your file in Photoshop and go to Edit>Convert to Profile

Select your target profile, which should be in Library>ColorSync>Profiles

Then select a rendering intent appropriate for your image (to simplify, Perceptual if the relevant image colors are out of the target’s gamut, otherwise Relative Colorimetric). If you select Relative Colorimetric, it’s also a good idea to check “Use Black Point Compensation”.


Use An Online Converter

There are multiple online converters, like the one found here.  Just be sure to double check the final product to make sure that nothing went wrong during the conversion process.


Use a Hex Value Converter

This website will give you hex values in both RGB and CMYK so that you can work on your design with the correct color palette from the jump.

There you have it!  Using this guide and understanding the difference between color spaces will help to make sure that your clients are happy with any and all print work that you design.

Check back next week for another Marketing Tip, and contact us if you need help with your website, social media, graphic design or any other online marketing needs!

Marketing Tip Monday: The Difference Between Image Alt and Title Tag – SEO

Posted by Christopher Long

There are a lot of SEO mark-ups out there and any that you are missing out on can potentially give the competition an edge over your site’s rankings. Today we are going to cover the importance and difference between an image alt and title tag and how they relate to SEO.

Let’s start off with the image alt tag.

alt text blog post image

Image Alt Tags

The image alt tag is a useful tool to give information about an image in case it doesn’t load properly, is blocked from loading, or in case it is on a page being visited by someone with visual disabilities. It should always describe the image. Since Google places importance for SEO on the image alt tag it is important to try to also include keyword information if applicable. Remember, keyword stuffing is keyword stuffing, even on image alt tags so don’t force keywords in there unless they serve a purpose.

Let’s take the image below for example:
SEO manager Christopher Long
That good looking fella happens to be me. A good image alt tag might be “Capisco staff pic of Christopher Long.” Now, since we are an SEO company, I might try to include some of that information to make the alt tag a bit more SEO friendly and go with: SEO manager Christopher Long. Not too shabby. Ok, so we have alt tags covered, lets move onto image title tags.

Image Title Tags

Text for an image title tags often will pop-up on a mouse hover-over. For that reason your title tag should aim to identify an image and give more information or context about it. Since it is not as important of an SEO mark-up, I wouldn’t place as much emphasis on trying to fit in keywords.

Lets take the above picture again as an example. Here I would identify the image and try to add more context to it. For example: Capisco staff pic of Christopher Long taken August 2015.

The Main Takeaways

The main takeaways are this:

(1) Alt tags are important for SEO
(2) Alt tags should focus on describing the image and should include keywords if possible and natural
(3) Do not keyword stuff your alt tags
(4) Image title tags are not as important for SEO.
(5) Title tags should identify the image and provide context or more information about the image that the page visitor might be interested in.
We hope that you found this information to be useful. If you have any questions, you can email them to and we will be happy to assist. Thanks for reading!