Archive for November, 2013

How to Start a Blog

Posted by Christopher Long

When starting a blog, the most beneficial way to begin is by creating your own domain through a blogging or website platform such as WordPress instead of setting up under a subdomain / directory of another site.  

An example of a subdomain is:

An example of a subdirectory is:

By creating a website or blog on your own domain you are ensuring that your content will always be under your control.  Although big name blogging sites will try to persuade you to contribute your content to their site with lures of simplicity and notoriety, don’t be duped. On the Web, content is king and it is looked at as a valued and prized commodity. Don’t give your thoughts, talents, art or expertise away freely. Benefit from the fruits of your labor. 

It may seem easier to set up your blog on a major blogging site, but it is not more advantageous. Firstly, you lose a great deal of control, ranging from format and length limitations, to censorship, privacy or even the authorship rights to the very content you create.

If you already have your own website, you are in luck. You can easily add a blog section to your site.  Blogs consist of fresh and unique ideas, and once you connect one to your site and add the icons to encourage your audience to share your posts on social networks, you will get more traffic to your page.  An increase in traffic will create more hits on your site and thus improve your web positioning.  it is always important to remember that the more your content is shared, the more publicity is created for your business, so always update your information and participate in activities through social media that will enhance your web presence. 

Dogs in the Office: Promoting the Alternative Smoke Break

Posted by Christopher Long

In an era where life at the office has become less business and more casual, bringing your dog to work has finally become acceptable.  While this is a wonderful revelation in the American workplace, dog owners must still be mindful of pet etiquette, or risk the wrath of their associates.

Let’s face it, your average office can be a fairly chaotic place, full of employees concerned with deadlines and planning for meetings. The last thing anyone would want around would be a badly smelling, poorly socialized pet distracting and terrorizing the office place by jumping, barking, scratching, and biting.  To ensure that you won’t be the office outcast, let’s discuss the do’s, don’ts and best practices of bringing your dog to work.

First things first, get your paperwork in order!  This can mean checking with anyone from the landlord, to your human resources department, to your company’s insurance provider to ensure that you have the proper permission.  At Amazon for example, dog owners must register their pet, verify that they are up to date on their vaccines, ensure that they are housebroken and friendly, and keep their pooches on a leash unless they are in an office with a shut door (

Secondly, you need to think about proper etiquette.  Consider the feelings of your coworkers and their issues with the topic.  They may have allergies, phobias or strong predilections regarding our furry little four legged canine friends.  Be sure to think ahead and give your dog regular baths, check for fleas, and keep them by your side to ensure that the only one they are able to annoy is you! If someone wants to play with or take your dog for a walk, they’ll ask. Don’t just assume that everyone will love your pup and be ok with it running rampant.

Now that we’ve covered the bases of pet etiquette, let’s get on to the bountiful benefits associated with the topic.  Dogs lighten up the workplace, improve office culture and make the place more fun.  Coworkers will often enjoy the extra puppy love received from office pets. Customers as well are likely to respond well to your business having a pet in the office. Potential employees will see a pet in the office as a reflection of a friendly and open work environment.  Everyone enjoys the warm welcome a pet can bring, as well as the healthy distraction achieved through playing games or taking the little fella for a walk.

The health benefits are nothing to downplay either.  Employees enjoying the pets, cuddles, and extra affection connected with office dogs have been known to have decreased stress levels at work.  In terms of physical health, lunch can be spent on outdoor walks with your four-legged friend rather than sitting indoors in front of your computer, stuffing down bites of a greasy hamburger.  Breaks can be spent enjoying the fresh air at the park across the street instead of visiting with cigarette smoking coworkers in the office parking lot.  Janet Myer, an advocator of benefits through pet therapy, stated “it’s been proven that people are always more productive when they are happy” (, if this is so, wouldn’t it seem obvious to bring the catalyst to our joy at home to one of the places at which we feel ourselves becoming the most stressed?

As long as pet owners keep their coworkers in mind when sharing their office space with man’s best friend, calmness and creativity in the workplace may flourish and companies could prosper.  Just remember, always be considerate of those you share your space with, “It comes down to common sense and common courtesy,” claims Drew Herdener, Senior Public Relations Manager at Amazon.  Agree to respect your coworkers and everyone should remain at ease as the workplace continues to transform into a less traditional structure.


Improve Your Web Positioning by Improving Your Web Content

Posted by Christopher Long

By improving the quality of your website’s content, you will also improve your website’s positioning.  Google desires active websites, regularly updated with fresh, unique and engaging content.  The larger  your website is, the more updates necessary.

Here are 10 tips to assist you in keeping your website up to date with fresh and relevant content:

Relate to your audience –  Align the content of your website to the tastes and preferences of your customers.   Use content and design that draws in viewers whose interests correspond with what your business has to offer.  Make sure that your message is clear  and attractive.  Appeal to them in a variety of ways,  intellectually through great copy,  visually through striking imagery,  creatively through clever effects or new technology.

FAQs – Create a section on your webpage  for Frequently Asked Questions.  Customers will appreciate this assistance and Google will value the quality of your answers.

Share your knowledge – Create guides, articles, infographics, and other tools that will help the user to better understand your message.

Pictures and videos – Use them!  Adding graphics to a website is an easy way to hold the attention of your audience.   Images and videos are a helpful way to convey your message in a more entertaining way.

Clear expectations – Make it obvious to your audience what they should expect when investing in your product or services.  They should not have to wonder and should never be confused!  Your advertisements should have a straightforward message, showcasing all of the benefits your business has to offer.

Tip lists – List quick and useful information that easily conveys your message.  Share your knowledge and get it out on the Web to increase exposure.

Headline recent news –  Highlight current events developing within the company.  Frequent updates will encourage traffic to your website and keep things interesting for potential customers.

Reflect seasonal changes –  Your webpage should be current with the time of year, this helps make information more relatable.

Advertise your milestones and accomplishments –  Broadcast the successes of your business!  Nothing boosts a potential client’s confidence in you more than stories of your acheivements.

Interaction – In addition to sharing your product and abilities with your audience, give the viewer the opportunity to communicate with you.  Make the information exchange a two-way street.  Create a conversation.  Allow the consumer to ask questions, comment, and connect with you online.

We hope you have enjoyed these tips and can take advantage of the information we have provided. If you need assistance with your website or with online marketing, give us a call and let’s chat.  Always be sure to return for updates.