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Dogs in the Office: Promoting the Alternative Smoke Break

Posted by Christopher Long

In an era where life at the office has become less business and more casual, bringing your dog to work has finally become acceptable.  While this is a wonderful revelation in the American workplace, dog owners must still be mindful of pet etiquette, or risk the wrath of their associates.

Let’s face it, your average office can be a fairly chaotic place, full of employees concerned with deadlines and planning for meetings. The last thing anyone would want around would be a badly smelling, poorly socialized pet distracting and terrorizing the office place by jumping, barking, scratching, and biting.  To ensure that you won’t be the office outcast, let’s discuss the do’s, don’ts and best practices of bringing your dog to work.

First things first, get your paperwork in order!  This can mean checking with anyone from the landlord, to your human resources department, to your company’s insurance provider to ensure that you have the proper permission.  At Amazon for example, dog owners must register their pet, verify that they are up to date on their vaccines, ensure that they are housebroken and friendly, and keep their pooches on a leash unless they are in an office with a shut door (www.thebark.com).

Secondly, you need to think about proper etiquette.  Consider the feelings of your coworkers and their issues with the topic.  They may have allergies, phobias or strong predilections regarding our furry little four legged canine friends.  Be sure to think ahead and give your dog regular baths, check for fleas, and keep them by your side to ensure that the only one they are able to annoy is you! If someone wants to play with or take your dog for a walk, they’ll ask. Don’t just assume that everyone will love your pup and be ok with it running rampant.

Now that we’ve covered the bases of pet etiquette, let’s get on to the bountiful benefits associated with the topic.  Dogs lighten up the workplace, improve office culture and make the place more fun.  Coworkers will often enjoy the extra puppy love received from office pets. Customers as well are likely to respond well to your business having a pet in the office. Potential employees will see a pet in the office as a reflection of a friendly and open work environment.  Everyone enjoys the warm welcome a pet can bring, as well as the healthy distraction achieved through playing games or taking the little fella for a walk.

The health benefits are nothing to downplay either.  Employees enjoying the pets, cuddles, and extra affection connected with office dogs have been known to have decreased stress levels at work.  In terms of physical health, lunch can be spent on outdoor walks with your four-legged friend rather than sitting indoors in front of your computer, stuffing down bites of a greasy hamburger.  Breaks can be spent enjoying the fresh air at the park across the street instead of visiting with cigarette smoking coworkers in the office parking lot.  Janet Myer, an advocator of benefits through pet therapy, stated “it’s been proven that people are always more productive when they are happy” (www.usatoday.com), if this is so, wouldn’t it seem obvious to bring the catalyst to our joy at home to one of the places at which we feel ourselves becoming the most stressed?

As long as pet owners keep their coworkers in mind when sharing their office space with man’s best friend, calmness and creativity in the workplace may flourish and companies could prosper.  Just remember, always be considerate of those you share your space with, “It comes down to common sense and common courtesy,” claims Drew Herdener, Senior Public Relations Manager at Amazon.  Agree to respect your coworkers and everyone should remain at ease as the workplace continues to transform into a less traditional structure.

 

Improve Your Web Positioning by Improving Your Web Content

Posted by Christopher Long

By improving the quality of your website’s content, you will also improve your website’s positioning.  Google desires active websites, regularly updated with fresh, unique and engaging content.  The larger  your website is, the more updates necessary.

Here are 10 tips to assist you in keeping your website up to date with fresh and relevant content:

Relate to your audience –  Align the content of your website to the tastes and preferences of your customers.   Use content and design that draws in viewers whose interests correspond with what your business has to offer.  Make sure that your message is clear  and attractive.  Appeal to them in a variety of ways,  intellectually through great copy,  visually through striking imagery,  creatively through clever effects or new technology.

FAQs – Create a section on your webpage  for Frequently Asked Questions.  Customers will appreciate this assistance and Google will value the quality of your answers.

Share your knowledge – Create guides, articles, infographics, and other tools that will help the user to better understand your message.

Pictures and videos – Use them!  Adding graphics to a website is an easy way to hold the attention of your audience.   Images and videos are a helpful way to convey your message in a more entertaining way.

Clear expectations – Make it obvious to your audience what they should expect when investing in your product or services.  They should not have to wonder and should never be confused!  Your advertisements should have a straightforward message, showcasing all of the benefits your business has to offer.

Tip lists – List quick and useful information that easily conveys your message.  Share your knowledge and get it out on the Web to increase exposure.

Headline recent news –  Highlight current events developing within the company.  Frequent updates will encourage traffic to your website and keep things interesting for potential customers.

Reflect seasonal changes –  Your webpage should be current with the time of year, this helps make information more relatable.

Advertise your milestones and accomplishments –  Broadcast the successes of your business!  Nothing boosts a potential client’s confidence in you more than stories of your acheivements.

Interaction – In addition to sharing your product and abilities with your audience, give the viewer the opportunity to communicate with you.  Make the information exchange a two-way street.  Create a conversation.  Allow the consumer to ask questions, comment, and connect with you online.

We hope you have enjoyed these tips and can take advantage of the information we have provided. If you need assistance with your website or with online marketing, give us a call and let’s chat.  Always be sure to return for updates.

SEO vs SEM

Posted by Christopher Long

Contrary to what one might assume given the title of this article, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not opposing marketing systems. When skill fully deployed, they often help to work together and reinforce each other.

What is SEM?
SEM is the ability to create pay per click ad campaigns (PPC) through ad platforms managed by major search engine companies, such as Yahoo or Google. With SEM you can immediately increase traffic to your website.

What is SEO?
SEO is the process of improving the visibility of a website. It consists ofpreparing a website to maximize its rank on search engines for targeted keyword phrases.

The practices of search engine optimization and SEM are perfectly compatible. An SEO campaign should almost always be supported by a PPC campaign (Pay per click), but you need to understand when this combination is most opportune or when it is best to focus your efforts individually.

SEO helps to place a website in the top search results for a series of specified keywords based upon the product or service being marketed. This is called natural positioning or organic. If you do it right, SEO will give long-term results and an acceptable web visibility.

Where SEO takes time to build steam, SEM offers immediate traffic relief for your business.Companies using SEM will get the customers looking for something related to what the company is announcing at that moment.

The most important difference between SEO and SEM is time and results. With SEO work is done to get results in the long term. SEM gets results immediately.

Whether your business is best poised to benefit from SEO, SEM or both, you will enjoy increased levels of search traffic, the highest quality traffic available.

7 Social Media Myths

Posted by Christopher Long

For any business’ marketing strategy, social media is an important topic. Some will defended it to the point of believing that just being present in social media arena is sufficient while others may dubious towards its effectiveness. So, what are the real truths and myths of social media?

#1. One social media platform is the same as any other – Myth

Active usersvary in age and social levels. Between Facebook, Twitter and YouTube, there are a total of 1.2 million daily visitors, while general Internet users worldwide number around 2.267 million. By definition, all these users have different interests, goals and desires. As such, they gravitate toward different services that best fit those needs. Facebook is great for social / friendly interactions. Twitter is great for keeping up with industry paragons, and real-time news / information consumers. Instagram is great for real-time visual news and company updates. LinkedIn is a wonderful business networking and directory tool… Pheed and ask.fm are the places your kids have moved on to and hang out on…. The list goes on and on.

#2. Your company should participate in as many social media networks as possible – Myth

This is another common misassumption. While everybusiness can finduseful social networks to participate in, itdoesnot mean thatevery brandneedsto be everywhere. A properly managed social media campaignmeans strategic targeting social media networks your business is tailored to thrive within then focusing your efforts to maintain those profiles to maximize impact.

# 3. Anyone can manage an effective social media campaign – Myth

It is often thought that the use of social networksisthesame as professionally managing a company’ssocial media presence. Itisnot.Properly managed social media outreach requires understand your business brand, maximize engagement, effective outreach strategies, the subtleties between the different profiles, how to leverage one’s following and how to synergize with multichannel marketing efforts. You don’t want to go with the hackneyed approach of throwing things on the wall to see what sticks. You social profiles are your company’s public face. Mismanaged orarbitrarily managed social campaigns can cause significant damage to your company’s image, brand and sale volume.

#4. Not every business is meant for social media – Truth

While it is never a bad idea to have a presence on the various social media platforms so you can be more easily found on the Web, not every business is going to thrive there. Where an entertainment based business is naturally positioned to do well, a funeral home is certainly not. So, plan ahead and deploy your efforts wisely.

#5. Followers are consumers – Myth

Having manyfollowers does not necessarily mean having many customers. A segment of your followers might not have been sincerely interested when they liked your page;another segment might be interested but not yet ready to try your product out. By properly engaging your followers, cultivating their interest and their loyalty to your brand, you will be able to develop your following into consumers of your goods and services.

#6. Communication nowadays can be reduced to social networks – Myth

Social media is only one potential component to a business’ healthy Web presence. A good website, coupled with search engine optimization, reputation management, email marketing campaigns, media buys et al. should be considered. Don’t put all your eggs in one basket and look at all the various marketing channels available to identify the greatest opportunity for multichannel synergy and ROI.

#7. A platform like Facebook or Twitter can’t be used for serious purposes – Myth

We’ve all seen the endless meaningless posts of hubris, narcissism and stupidity… “I just ate the best eggs this morning”… “Jane just check into the car wash”…Tim is the new 4square mayor of In and Out Burger”… it is maddening. All of these insignificant facts have created social noise and have led some businesses to believe that popular social networks are not a serious way of doingb usiness. While this is understandable, nothing could be further from the truth. With over 840 million users on Facebook and 140 millionon Twitter, social media is a powerful marketing channel with incredible reach.

Thank you for taking the time to read our social media myths article. Check back often for more information on Web marketing tips and tricks.

Google+ Beginners Guide

Posted by Christopher Long

This young social network was born in 2011 and has over come the number of Twitter users. Has over 360 million users, but most of them do not take advantage of this channel to 100%.

This is why below we will give you the necessary guidelines to get out the most of it:

1. Create an account: Just with this you can use all the products of this great social network. Keeping a simple name people can easily find and remember you.

2. Add users to your circle: As in other social networks add people that you know is the basic of creating connections and interest.

3. Make friends: In this network besides adding people you know you canal some inteteresting people looking for them by category or popularity. There are different ways to decide whether to add a stranger or not, as for example, if the user has profile picture or not (if not indicated that is a new user who does not use the account or which may be a spammer), TheNumber of people added to their circles, not necessarily a lot of followers means that he is a good user to follow, becaus eif he does not use the account there is nothing that interest you, but a good sign would be that the user comments and share. If you use Google Chrome you can also know just by mousing over the name of the user how many publications and shares he did.

4. Buttons: These buttons allow you to navigate the social network:

a) Home: Here you will find the updates of people you follow.

b) Profile: You will see your posts and comments.

c) Interesting Topics: The most popular items.

d) Events: You can invite users to events as parties, meetings, conferences.

e) Photos: You will find photo collections that have been published, coming from you and from the other users.

f) Circles: Your circles and those who interact with you.

g) Local: Recommendations for local restaurants, stores, etc.. That are close to you besides scores and opinions.

h) Games: find different games that you can share with your circles.

i) Hangouts: video conference sessions with up to 9 people simultaneously and with the ability to share live on your You tube channel. It also lets youa dd tabs that take you to pages created by you. A must if you use this social network for your company.

5. Browse: You can explore other ways to find users, like keywords that identify your interests, and also Google+ can suggest people to you with similar tastes so you can add them to your circles to follow their publications.

6. Profile photo: This is a very important point because it is the first impression that users will have from you, and the cover photo is large so you can add a photo of high quality and great detail.

We hope this helps you !