Author Archive

Top 5 Secret Google Tips & Tricks

Posted by Christopher Long

Did you know that there is a secret list of Google search features that allow you to search or preform functions on Google’s search engine that you have never heard of or even imagined? We’ve got them all listed below so you can search on Google like a black-belt.

 

 

Trick #1 – Site:

 

Find out what pages of a site that Google has indexed

Enter site: to the beginning of a site domain into Google’s search field and Google will return a list of every page of that site it has index. This is a great tool for SEO to check and see what pages of your website have been indexed by Google. Remember, if Google has not indexed your page, it has zero chance of ever showing up for a search and pulling visitors over to your site.

 

Example:

Site:capiscomarketing.com

Image of Search Engine Result page for Capiscomarketing

 

 

Search any website or even websites without a search bar

 

You can also use the site: to search websites directly from your browser. You can even search sites that do not have a search bar feature. Simply enter site: along with the website you want to search and any keywords you want to search for on that website. Maybe you want to search CNN for all the recent articles they have written on Bernie Sanders. Simply enter  “site:cnn.com Bernie Sanders” and you will get a list of all CNN pages that contain those keywords.

 

Search Result Image for Google Secret tip 1

 

 

Or maybe you want to see all the Game of Thrones episodes available on Amazon Prime but don’t want to navigate through Amazon’s site. Then simply enter “site:amazon.com prime game of thrones”

 

How to search within a website directly from your browser

 

 

Tip #2 – Google Image Search

 

Find out who might be using your intellectual property

Another great feature of Google is that you can search for images that might be being used on the Web. This is a very important tool for anyone with visual intellectual property like creative designers or photographers.

Just go to Google’s search engine and click on the “images” tab then click on the camera icon as illustrated below.

 

Google Tip - how to use google's image search

 

 

That will pull up a window where you can upload the image that you want Google to search for or you can simply provide Google a link to the image and Google will return results of everywhere that image is being used.

 

How to use google's image search 2

 

 

Here are the results from an image search for a Bruce Lee pic

 

Google image search for Bruce Lee

 

 

Tip #3 – Google Search Mark-ups

 

When you search on Google, do it like a pro. We’ve compiled a list of characters that you can add to a search query that will help you find the exact information you are looking for without having to screen through multiple pages of search results.

 

 

Tip #4 – Other features of Google’s Search Engine: Weather, coin flips, dice tosses, and timers

 

 

Image of Google's timer feature

 

 

 

How to use Google's Search Engine to flip a coin

 

 

 

How to use Google's search engine weather feature

 

 

Tip #5 – The weird stuff: elgoog

 

El Goog

Ok, now its time for the fun and weird stuff. Go to your browser and do a search by typing in the word Google backwards. For those of you who might not be the best reverse spellers, enter in “elgoog”. This will take you to a bizzaro version of Google where you can waste a bunch of time playing Packman, or for all of you who miss your 2002 Nokia phones, you can also play Snake! There are many other fun little features so I recommend you give it a shot.

 

Google's weird stuff - elgoog

 

 

We hope that you’ve enjoyed our list of Top 5 Secret Google Tips & Tricks. Feel free to email us over any question you might have to team@capiscomarketing.com and keep us in mind if you know of anyone that needs help with their website or marketing. Thanks!

Reputation Management and Web Presence Tips, Part 2

Posted by Christopher Long

Web Marketing – If you are not Marketing your Business on the Web…How are you Still in Business?

Last week, we gave some tips on how to help your company’s branding and reputation management in order to improve your overall Web presence. An overwhelming component in creating a strong Web presence is the concept of Web marketing. As we mentioned last week, just being found on the first page of Google creates consumer confidence in your brand even before a user visits your website. Listed below are the most essential aspects of modern Web marketing (and by essential, we mean make sure you are pursuing these endeavors if you are interested in paying business taxes in 2016).

  1. Your Website

Make sure your website does not suck. It is literally your digital salesperson. Hackneyed, dated, and poorly organized websites will not cut it. Below is a list of qualifiers for your website. Depending on how you answer, you may need to start sourcing vendors for a new website.

  1. SEO / Search Engine Optimization

How do you rank on Google for your products or services? If you are a national company, search for your goods / services as standalone phrases. If you cannot find your business on the first page then neither can your customers—and more importantly, neither can any potential new customers. If you are a regional business, search for your goods / services along with the city, region or county that a potential customer would most likely search by. Example: San Clemente dentist, or Jacksonville plumber.

Search engine optimization works for everyone and every business, so this one is a no-brainer. If you are looking for help with your SEO be sure to find a good and credible Web marketing company that knows what they are doing.

  1. Social Media

Social media should be a part of almost every company’s Web marketing strategy. However, it is important to note that not every company is set to thrive on social media. Generally, the more philanthropic, entertainment based, and visually engaging a company is, the better positioned it is to succeed on social platforms. A baby kitten charity = YES! A funeral home = not so much.

You should also be aware that social media is graduating and evolving. We are all familiar with Facebook, but there are a host of social platforms designed for specific user bases and certain content. Pinterest is an extremely gender specific platform where visually striking imagery thrives. Twitter is for more tech savvy users and serves as a real-time news feed—and in fact now ends up breaking the most important stories hours before the major news networks pick up on it. Ello dubs itself the anti-Facebook. Pheed is for the kids and the hipsters. Instagram is awesome…but we digress.

  1. Media Buys

It’s not a bad idea to engage in media buys on Google’s Adwords platform or on Facebook. These can be a great way to target specific consumers and keywords and will jumpstart getting traffic to your website.

Well, that about wraps it up. We hope you enjoyed this journey through maintaining a robust and healthy Web presence, and hopefully learned a couple tricks of the trade in the process. Feel free to shoot us an email at team@capiscomarketing.com if you have any questions or comments, or if reading this article has inspired you to hire a responsible, trustworthy, and dedicated Web marketing team such as ourselves. Thanks for reading!

Reputation Management and Web Presence Tips, Part 1

Posted by Christopher Long

Web Presence – What is your Digital Presence and What are People Saying About Your Brand?

It is 2015. The Internet has evolved and has moved beyond its nascent stage. Today, your average Web consumer is much more savvy. They will look at multiple public facing facets of your business, thereby judging your company / business by what they find. And first impression is everything, folks. For that reason, it is essential to make sure you are aware of all aspects of your Web presence and ensure that it is consistent with your target messaging. This two-part article will help guide you through how to make your company’s Web presence as strong as it can be, paying attention to components such as branding, reputation, and the all-important realm of Web marketing.

The challenge for companies today is that the contemporary marketplace has created a cacophony of social platforms, review sites, directory listings, and Web properties to maintain for your business—but just maintaining your website won’t cut it anymore. We all know this and can at times feel overwhelmed by it. Many businesses from small to large end up having a fractured and piecemeal approach to their overall Web presence. The effect of this fractured approach is that it dilutes a business’ brand and can potentially damage its ability to compete and make a sale.

In the first article of this series, we will break down the different components of a business’ Web presence and offer suggestions on the best practices for maintaining and maximizing the benefits of both brand and reputation management for your company.

Branding Continuity – Inconsistent branding is, by definition, no branding at all.

Branding is essentially a mnemonic tool that will invoke a specific thought or feeling when seen. It can be a simple jingle like NBC’s tune, a specific color like Alabama’s crimson red, or it may be a symbol or tag line like Nike’s swoosh and “just do it.” While at its core, branding is simply a way to distinguish a company from its competition, it can represent so much about a company: its culture, voice, integrity, service, product, quality, professionalism, trustworthiness, etc. When done effectively, it not only will distinguish your business from your competitors, but will identify you as superior to your competition.

Unfortunately, many small businesses do not have the resources—or do not realize the importance—of maintaining a comprehensive digital branding profile, and often throw the job at an ill-equipped intern, admin, or entry-level assistant, unaware of the havoc this might wreak.

The solution is simple: take your branding seriously and respect the effect it can have on your business. To accomplish this, there are three options:

Option 1 – Properly train your staff and ensure that whomever is maintaining your Web properties has the tools, time, and ability to succeed.

Option 2 – If you do not have the skills, understanding, or resources to properly train your staff to manage your branding and Web properties, step up and admit it. There are plenty of Web marketing companies out there that would be happy to work with you on getting your digital house in order and properly training your staff. This way, they will be able to ultimately hand off the reins so that they staff can succeed on their own.

Option 3 – Pony up and hire a marketing firm to manage your public facing profiles for you. This is a specialist economy where we thrive by focusing on what we excel in. You do what you know you can excel at, and leave it to a marketing agency to do a superior job maintaining your brand and Web properties. As the saying goes, “A jack of all trades is a master of none,” so let someone be your ace in the digital marketplace.

 

Reputation Management – What’s the Word on the Web About You?

Your consumers are talking about you…but it is not just them. Your employees, interview candidates, potential consumers and competition are all discussing you too. This can be a scary idea if you have never thought about your digital reputation or even heard of the concept. The good news is that you are reading this article and are beginning to equip yourself for success on the Web.

Your reputation can come from a wide range of sources—from review sites like Yelp, Rate MD, and Angie’s list, to social sites like Facebook, Google+/local/places, LinkedIn, to consumer report sites like the BBB. Even how your website ranks on a Google search can affect your reputation. Admit it—you tend to give the first three listings on Google SERP (search engine result page) a certain amount of trust simply because they rank at the top of Google for their industry. That is why the top five listings on Google get 67.6 percent of web traffic [1].

But that is not where things end for your reputation. We mentioned your employees and interview candidates earlier, right? Well, you might very well be getting eviscerated on sites like Glassdoor or Indeed that specialize in employer reviews by current, previous, and potential employees. While these sites may not reach the thoughts of a potential customer, they certainly have a chilling effect on recruiting top talent in your industry—specifically, forty-eight percent of potential employees will consult Glassdoor alone in their research of your company before they even apply. This can then place you at a competitive disadvantage if your reputation management is not properly maintained.

So what to do?

As we stated above, you can always try to handle it yourself, hire a company to train your staff, or hire a company to handle your reputation management in its entirety. For the sake of giving you the proper tools, let’s say that you are going to try to manage your business’ reputation yourself. Below are some tips to make the most of your efforts. (Please note—if your reputation is in critical condition, you should seriously consider seeking professional help, as you are more likely to make things worse on your own rather than better. We can all band-aid a cut or ice a sprained ankle, but we know enough not to perform surgery on ourselves. Same kind of deal here).

  1. Go for the low-hanging fruit.

While review sites generally loathe to take down a negative review, they are usually willing comply with a takedown request if the review violates their TOS (terms of service). Take Yelp for example. If someone were to do something such as write a fake review stating they were a customer of yours (when they in fact never were), receive compensation for the review, make threats to harm, stalk or harass you or your business, or violate any laws in the process of writing their review, you would have a solid case for removing it and a good shot at being successful.

  1. Take the high road.

It is ok to address and reply to negative reviews, but remember: NEVER be drawn into an argument or dispute of facts, ALWAYS be gracious and professional and ALWAYS try to offer a solution. If someone has used expletives and a nasty tone in their review, then great—they’ve already lowered themselves and have done most of the work for you (what work have they done??). It is also ok to dodge and weave some reviews that may be too radioactive to address.

  1. Maintain a good ratio.

We all know there are a few wackos out there, and it is ok if someone has ground an axe against your company. As previously stated, if they fly off the handle by cussing and writing irrationally, all the better. At Capisco, we recommend a 10 to 1 ratio of positive to negative reviews. People will take a couple bad reviews with a grain of salt as long as you have a solid group of positive ones. The only time a negative review becomes truly damning is when there are not enough good reviews to outweigh it—or even worse, when there are several negative reviews that are fact-based and all corroborate the same negative experience with your business. When this happens, you do not have an issue with your reputation, you have an issue with your customer service, policy, or product…. Time for some mea culpas and to turn your concerns and reputation efforts inward.

  1. SERP suppression

Ok, you most likely don’t have the skills to handle this one on your own. To be honest, this is a bit of a grey-hat SEO technique. An SEO company that knows its game can actually generate and rank a litany of Web properties that will result in pushing negative review sites to the second page of Google when someone searches for your business name. As the joke goes, “where is the best place to hide a body? The second page of Google”…rim shot please! Yes, we know that this is a bit of dirty pool, but it’s hardly unethical (well…maybe a bit unethical—but all is fair in love and commerce). Besides, this should really be used as an absolute last resort.

If you want to engage in SERP suppression, the best place to start is to create a multitude of Web properties and juice up your business name wherever you can in those listings. Honestly though, if you are at this point, you probably should have called us a long time ago.

When it comes to brand continuity and reputation management, following the steps highlighted above will provide your company with the clearest roadmap to success. We hope you take away a few tricks of our trade and begin applying them to your company. Be sure to tune in next week for the second installment of this article, as we delve deeper into web marketing and what you can do for your company to dramatically improve your web presence. As always, feel free to shoot us an email at team@capiscomarketing.com if you have any questions, comments, or the overwhelming desire to talk to an experienced and successful web marketing company. Thanks for reading!

Web Marketing Trends 2014

Posted by Christopher Long

If you’re looking forward to the changes that will bring the new year, you will also want to know where they are going the new trends and stays on the road in Online Marketing . Here we list the trends in 2014 Web Marketing we consider most important.

Let’s start with that disappears in Web Design:

Sliders – These banners that some time ago were very fashionable, will not be current anymore. New trend will be a single page you can see the content of the Web as you progress down.

Forms with tons of fields – Thank God ! anyone likes it when they make you fill out these forms with so many fields , good news they will disappear !

Logos within circles – Using a circle on your logo is old news , it may resurface at some point but for now bye bye!

Introductions with Flash – I can not believe they still exist but whats there is in danger of extinction!

Use many different fonts – Everyone knows that the font you use is important, the trend is not to use more than two fonts on a Web.

Difficult design – If you thought having many icons and fonts on your Web made it more interactive you were wrong . The next Web design is simple and leaves after complications . We do not want to confuse our visitors just want to show them that our website has a clean design and information they need.

Speaking of information … this means CONTENT ! Content is still king !

Content – Create Web content is valuable for brands today. You have to offer your customers quality content and give them answers.

Social marketing – Social networks become an essential part of the marketing strategy of small and large businesses . Within social networks Google + is making its way , if you have no profile on Google + should start the year making it a profile on this social network that will give much to talk about.

The SEO very attached to Social Networks – The more people share a piece of content , the more likely quality , so increase its position within the search results pages . It is no coincidence that the search results high ranking tend to have a lot of social actions , while the lower positions are less . Besides being used as a social stamp of approval for your visitors , if you read a blog that has plenty of tips or has been tweeted many times it is likely that there is some value in it.

AuthorRank and Google Authorship – AuthorRank becomes a stronger part of the search algorithm of keywords for quality content involved. AuthorRank allows any content creator connect your published articles and other content to your Google+ profile , which also appear in the list of results of search engines . The photo of the writer ‘s name and Google+ profile are present in the search results to help give greater credibility to the piece of content , highlighting its author and how you can continue to follow his work in the future .

Spending on paid advertising in social networks and increase google – Social paid advertising content puts your business directly in front of a target audience so it is more likely that those who see your ad are interested in .

Mobile marketing is booming – Responsive Design was trend for 2013 and continues! Since there are many small and large companies that are not yet updated and still do not have their Web adapted to mobile and tablets ! Do not be left behind! Need a web design that can be seen on all types of devices.

Mobile applications – Applications developed for mobile devices continue to expand its boundaries. Companies are increasingly creating their own applications.

Video – We said before that sliders will no longer be cool, well what is coming is Video . A small video on your website or on social networks like Instagram or Vine is what you will see in 2014.

These are the trends Capisco Marketing thinks will be stronger in 2014 do you think we ‘ve forgotten any?

How to Start a Blog

Posted by Christopher Long

When starting a blog, the most beneficial way to begin is by creating your own domain through a blogging or website platform such as WordPress instead of setting up under a subdomain / directory of another site.  

An example of a subdomain is:

http://www.yourblogname.crappy3rdpartyblogsite.com/yourblogname

An example of a subdirectory is:

http://www.crappy3rdpartyblogsite.com/yourblogname

By creating a website or blog on your own domain you are ensuring that your content will always be under your control.  Although big name blogging sites will try to persuade you to contribute your content to their site with lures of simplicity and notoriety, don’t be duped. On the Web, content is king and it is looked at as a valued and prized commodity. Don’t give your thoughts, talents, art or expertise away freely. Benefit from the fruits of your labor. 

It may seem easier to set up your blog on a major blogging site, but it is not more advantageous. Firstly, you lose a great deal of control, ranging from format and length limitations, to censorship, privacy or even the authorship rights to the very content you create.

If you already have your own website, you are in luck. You can easily add a blog section to your site.  Blogs consist of fresh and unique ideas, and once you connect one to your site and add the icons to encourage your audience to share your posts on social networks, you will get more traffic to your page.  An increase in traffic will create more hits on your site and thus improve your web positioning.  it is always important to remember that the more your content is shared, the more publicity is created for your business, so always update your information and participate in activities through social media that will enhance your web presence.